Propaganda Techniques and Persuasion Assignment in PR

Emergencies cantrell laws contd cantrell opinion is

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: rgencies – only reacts to them. emergencies Cantrell Laws, Cont’d. Cantrell Opinion is based on self-interest (WIIFM). Isn’t easy to maintain opinion arousal Isn’t unless there’s a personal interest. unless Public opinion in a democracy is usually Public ahead of official policy. ahead When opinion is only slightly in one When direction, an accomplished fact tends to shift opinion in the direction of acceptance. shift Cantrell was busy making “laws.” Cantrell People People are especially critical of leadership in a crisis – but if they trust it, they’re willing to assign it more responsibility. assign People want to take part in decisions. People have more opinion about goals than People the ability to form ways to reach them. the Opinion is shaped by desire, rather than Opinion facts, is easily shifted by events. facts, Opinions have direction, intensity, breadth Opinions and depth. and “Social movement...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online