Propaganda Techniques and Persuasion Assignment in PR

Foreigners foreigners silence innuendo withhold info

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Unformatted text preview: pes (good Americans vs. foreigners) foreigners) silence (innuendo, withhold info) withhold Emotional Emotional Illicit Illicit Typical propaganda tactics … Typical Struggle Struggle between “Good” vs. “Evil” “Good” Withhold info or modify Withhold a statement statement Omit or block a media channel Select or reject a person Our opinions depend on our … Our Culture Class Crisis Personality Two tried and true motivators … Two Economics War & diplomacy Increases Increases or decreases internationally with imperiled equilibrium (Lasswell) equilibrium Three ways to get people to do what you want them to do … what Purchase Pressure (employment or illegally, as in a bribe) (law/request from an authority figure to engender approval, affiliation, values, etc.) to (can come from any source) Persuasion Cantrell’s Laws Cantrell’s Opinion sensitive to important events Opinion not stabilized until implications are Opinion generally known generally Opinion based more on events than words Verbal direction best when destabilized Verbal destabilized Public opinion doesn’t anticipate Public eme...
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