Pitch letters

Pitch letters - Two hundred pitches to editors per week is...

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Unformatted text preview: Two hundred pitches to editors per week is pretty stiff competition, right? C o n v i n c e ! P e r s u a d e ! Definition of Media ‘Pitches’ ✦ Proposal to a media outlet intended to “sell” story idea ✦ Contains specific story angle and/or (best) angles, contact info and sources Try … and Try Again! ✦ 25% have a hit rate after 1 st /2 nd pitch ✦ 50% placement occurs after the 3 rd /5 th ✦ 25% of placements occur after the 6 th/ 8 th Here’s the Procedure … ✦ Media hit #1 is by fax, mail or e-mail – whatever’s specifically requested. ✦ Second follow-up is by telephone to explain how the story will appeal to medium’s target audience. ✦ #3 contact by mail and sometimes includes a media kit tailored to that medium. ✦ #4 is by phone to see if gatekeeper has everything needed to pursue the story. Research your audience! ✦ Do your homework. Research recipients. ✦ Custom-fit your letter. ✦ Understand your audiences’ format, readership, deadlines, regular features and style. KNOW YOUR GATEKEEPERS. ✦ Pick wisely. Ex., Fox News targets 30- to 40- year-olds. CNN attracts 60-year-olds. Perfect Pitch ✦ Have an enticing lead! NOT THIS! ✦ “I’m writing to inquire if you’d be interested in …” or “Please find enclosed …” ✦ Grab the gatekeeper’s attention!...
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This note was uploaded on 09/28/2010 for the course JOU 4368 taught by Professor Burleson during the Spring '10 term at Baylor.

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Pitch letters - Two hundred pitches to editors per week is...

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