Pitch letters

Pitch letters - Two hundred pitches to editors per week is...

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Unformatted text preview: Two hundred pitches to editors per week is pretty stiff competition, right? C o n v i n c e ! P e r s u a d e ! Definition of Media Pitches Proposal to a media outlet intended to sell story idea Contains specific story angle and/or (best) angles, contact info and sources Try and Try Again! 25% have a hit rate after 1 st /2 nd pitch 50% placement occurs after the 3 rd /5 th 25% of placements occur after the 6 th/ 8 th Heres the Procedure Media hit #1 is by fax, mail or e-mail whatevers specifically requested. Second follow-up is by telephone to explain how the story will appeal to mediums target audience. #3 contact by mail and sometimes includes a media kit tailored to that medium. #4 is by phone to see if gatekeeper has everything needed to pursue the story. Research your audience! Do your homework. Research recipients. Custom-fit your letter. Understand your audiences format, readership, deadlines, regular features and style. KNOW YOUR GATEKEEPERS. Pick wisely. Ex., Fox News targets 30- to 40- year-olds. CNN attracts 60-year-olds. Perfect Pitch Have an enticing lead! NOT THIS! Im writing to inquire if youd be interested in or Please find enclosed Grab the gatekeepers attention!...
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Pitch letters - Two hundred pitches to editors per week is...

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