OB-Perception - PERC EPTI ON we dont see things as they...

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PERCEPTION “ we don’t see things as they are, we see things as we are.”
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Think of a situation…
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People’s behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.
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Factors Influencing Perception Factors in the perceiver  Attitudes  Motives  Interests  Experience  Expectations Perception Factors in the Perceived  Novelty  Motion  Sounds  Size  Background  Proximity Factors in the situation  Time  Work Setting  Social Setting
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Bruner’s Perceptual Process Unfamiliar  target  encountered (New  stimulus) Openness to  experience (Observation) Target  categorized Familiar cues  encountered (Similarity/ Dissimilarity) Cue  selectivity Categorization strengthened
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Receiving Stimuli (External & Internal) Selecting Stimuli External factors : Nature, Location,Size,contrast, Movement,repetition,similarity
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This note was uploaded on 09/29/2010 for the course DOMS MS10CB taught by Professor Dr.viji during the Spring '10 term at Indian Institute Of Management, Ahmedabad.

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OB-Perception - PERC EPTI ON we dont see things as they...

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