This preview shows page 1. Sign up to view the full content.
Unformatted text preview: to include in the press release. The article relates to chapter 9 because Hartz is experiencing a crisis, and therefore a public relations person should put together a media kit for crises. The public relations person should include such things as: a brief fact sheet that states the address and phone number, the mission statement, the history of the company, what the crisis is and contact information for consumers. My internship relates to this article because Dana Lee is having me redesign a web page for the Baylor Student Union website. The fact that I have to this shows that I must do research first in order to obtain all the information required for the redesign. Also, the way that I am redesigning the web page it is kind of like a promotional media kit. The reason I say this is because I am trying to bring the public's attention to the web page....
View Full Document
- Spring '10