Introducing the wine class

Introducing the wine class - 3/31/2009 BroadCourseGoals

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3/31/2009 1 Wine Management, Markets and Economics ARE 198 002 James T. Lapsley and Daniel A. Sumner Broad Course Goals Learn to view the grapes and wine as products that respond to supply and demand forces and wineries as businesses that respond to profit opportunities and challenges Gain understanding of wine as a global business and where California fits in the global wine economy Learn to appreciate the background and context of the current industry and how the industry evolved Learn to apply some tools of business and economic analysis to the markets for grapes and wine Course Goals cont. Learn to calculate: Effect of currency changes on prices or profitability Cost of Goods Distribution costs and margins Learn roles of Substitution in demand Drivers and trends in grape and wine prices Course Goals cont. Learn factors that affect the price of wine (or
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This note was uploaded on 09/29/2010 for the course VEN 101C 91861 taught by Professor Davidsmart during the Spring '09 term at UC Davis.

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Introducing the wine class - 3/31/2009 BroadCourseGoals

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