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10-04-29-10-3perpageBWconsumersensory

10-04-29-10-3perpageBWconsumersensory - Many factors...

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5/10/2010 March 12 2002 ven 125 ACN 1 Many factors influence or “drive” preference: Flavor, price, image, label appearance, What does the consumer want? brand, celebrity endorsement, etc. Consumer Sensory Evaluation not marketing research f t t ti preference versus acceptance testing usually done blind usually just overall liking flavor, appearance, texture… Who are the target consumers? What questions to ask? -preference or liking or purchase intent preference or liking or purchase intent Where and how to conduct tests? How many wines? (blood alcohol)
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