18-05-27-10-qualityandjudging

18-05-27-10-qualityandjudging - A man's wine lives after...

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1 A man's wine lives after him, bottled, corked and sealed in other men's memories. de Bosdari (1966) Wines of the Cape Good wines are living things and they Good wines are living things, and they change with age, with temperature, and with context. Eric Asimov, New York Times Quality in Wine is easier to recognize than define Maynard Amerine Every wine lover knows that pleasure is increased by understanding, and that the only real satisfaction is an intellectual one Jacques Blouin The wine you drink is the wine you deserve Emile Peynaud Quality is the absence of defects Ann C. Noble Quality to a consumer equals liking Ann C. Noble "But no machine can muster the level of creative smoke blowing that wine writers can come up with to describe what they are tasting It takes that special human ability to tasting. It takes that special human ability to come up with the hyperbole to really describe a wine.” Anthony Dias Blue ,The Washington Post, March 12, 2008 Perception of wine is a funny old business. We bring to the glass as much as the glass brings to us. If you don't believe that, open a bottle of DRC with a random selection of people you meet on the street. Get the point? Jamie Goode (wineanorak blog, March 13, 2008) An integrated response to the sensory attributes, based on [your] preferences, expectations and previous experiences. QUALITY: Rating quality is a catch 22: Need to do it, but it can’t be done(??) US Wine Drinkers 40% of US adults drink NO alcohol 25 27% of US adults drink wine 11% of US adults are marginal wine drinkers Less than once per week 14% of US adults are core wine drinkers More than once per week consume 87% of all wine 55 to 60 l per capita per year (slightly more than the France and Italy averages)
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2 l. To compare your wine to competitors? 2. To get publicity from awards in competitions Why examine wine quality? 3. Because it may increase wine sales …..Maybe but only in certain market segments 4. Because it predicts consumer preference l. For competitions, to get Publicity 2. Because it may increase wine sales Maybe but only in certain market segments Why examine wine quality? 3. Because it predicts consumer preference NO WAY! Wine quality evaluation = 50% E + 40% M + 5% T + 5% B The equation is quickly solved: E= experience M=memory M=memory T=Talent B=BS! :-) Adapted from Lynne Sheriff Scorecards Three separate 100 point scorecards for white and red table wines and dessert wines. Wines were to be judged for freedom from defects and judged for freedom from defects and "trueness to type, "freeing the tasters of preconceived ideals." 1935 Davis 20 point score card appearance 2 color 2 aroma and bouquet 4 Scorecards volatile acidity 2 total acidity 2 sugar 1 body 1 flavor 2 Astringency 2 general quality 2 <12 some defect, 13-16 Points Wines “OK” , >16 really good Advantages: Disadvantages: Get an overall opinion What is the use of ONE number ? *** Score is shorthand of critics Score does not tell why opinion In theor people se same FACT THEY DON”T eight them the same Scorecards
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This note was uploaded on 09/29/2010 for the course VEN 91863 taught by Professor Hildergardheymann during the Spring '09 term at UC Davis.

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18-05-27-10-qualityandjudging - A man's wine lives after...

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