MAN 435 - 2A - MAN-435 Project Management Project...

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MAN-435 Project Management Project Management: Achieving Competitive Advantage, by Jeffrey K. Pinto, (Upper Saddle River, New Jersey: Pearson Prentice-Hall, 2007). ISBN-13: 978-0-558-39543-8 Written Assignment 2 This assignment covers text chapters 3, 4, and 5. Many of the questions are adapted from Discussion Questions in the text. Be sure you complete all 9 questions. 1. Table 3.1 on Page 80 lists various factors in project screening. Risk/risk mitigation is a growing area of interest in project management. Suppose that the automobile manufacturer you work for is considering three different projects: a new type of car engine that does not run on gasoline, a new crash safety device that is different from seat belts or airbags, and a new type of vehicle that is essentially a motorized scooter. Describe how the risks in Table 3.1 might affect which project you choose to pursue. (Objective 2.1) With every new venture there is always a certain amount of risk. It’s being able to honestly and thoroughly review and assess the risk prior to the project that enables an organization to prosper from their calculated risk. Proposed projects; New type of car engine that does not run on gasoline New crash safety device that is different from seat belts or airbags New type of vehicle that is essentially a motorized scooter First I would want to look at the checklist below provided on the same page as Table 3.1 Cost of development: What are the associated costs with each project and their estimated returns. Potential return on investment: ROI – return on the investment and pay back period. Riskiness of the new venture: Specification can be risky however whether the will market respond would be integral. While the public often complains, it often doesn’t allow for much deviation from their tradition products. While the populace states they would love to be greener, it took almost twenty years to
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get 40% of the population recycling. Stability of the development process: Long term versus short-term projects would have distinctly different advantages. Short-term projects in a volatile company, market or economy are more likely favored over long-term projects. Addressing future possible funding cuts, personnel changes and sponsors to the project. Governmental or stakeholder interference: Will stakeholders interfere with the development, research and go-to-market strategy? Interference can result in; delayed profits, knowledge capital being shared with competitors. These particular projects would need a timeline for regulation approvals. Some may be longer then others, especially when stakeholder interference could lead to populace concern. i.e. seatbelt changes. Product durability and future market potential: I would need to know the go-to-market strategy and duration. There is a huge difference in 1-year development versus a 5-year developmental phase. Reflecting on table 3.1 for all three projects;
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This note was uploaded on 09/29/2010 for the course BUSINESS Man 435 taught by Professor Bernstein during the Summer '10 term at Thomas Edison State.

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MAN 435 - 2A - MAN-435 Project Management Project...

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