MAN-435 Project Management
Project Management: Achieving Competitive Advantage,
by Jeffrey K. Pinto, (Upper
Saddle River, New Jersey: Pearson Prentice-Hall, 2007).
Case Study 2A: Project Selection at Nova Western, Inc.
Read Case Study 3.2 on page 103. Then answer the questions.
Questions for Discussion
1. Phyllis has called you into her office to help her make sense of the contradictions in project
evaluation. How would you explain the reasons for this divergence of opinion from one technique
to the next? What are the strengths and weaknesses of each screening method?
I would explain there are two general classes of project selection, numerical and non-numerical.
The head of software development chose a scoring method.
Simplified Scoring Model
Using a scoring model, numeric values are used in a simplified
scoring method to represent the various key factors in decision
making of a proposed project. The numerical values are
numbers based on importance to the company in correlation to
the proposed project. Numbers used in this project include 1
thru 3; three (3) being the most important or of greatest
significance and one (1) being of least importance or least
significance. The values can be determined using criteria
based on internal and external issues, best suited for the
company. Issues in project screening and selection may include risk factors, market potential,
internal operations or any additional specific factors to the organization such as proprietary
elements, branding and strategy.
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