MAN 435-CS-7C - MAN-435 Project Management Project...

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MAN-435 Project Management Project Management: Achieving Competitive Advantage, by Jeffrey K. Pinto, (Upper Saddle River, New Jersey: Pearson Prentice-Hall, 2007). ISBN-13: 978-0-558-39543-8 Case Study 7C: Boeing Pulls Back from the Brink From an economic viewpoint, perhaps the Boeing sonic cruiser (see text page 444) cannot earn enough to pay for its billions of dollars of development and production costs. But as the last paragraph of this reading suggests, Boeing is left with a family of aircraft that are becoming technologically obsolete. New technologies and their associated costs are increasing by leaps and bounds. This means that companies have to invest by the billions of dollars just to remain competitive. No sooner does the "Raspberry" command market share when the "Blackberry" appears soon thereafter, to be superseded by the "Strawberry"-- or whatever. New products are being displaced before their associated investment can be paid off. Some companies are accumulating vast amounts of underlying debt while all the time reporting profits. This means that if any of
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This note was uploaded on 09/29/2010 for the course BUSINESS Man 435 taught by Professor Bernstein during the Summer '10 term at Thomas Edison State.

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MAN 435-CS-7C - MAN-435 Project Management Project...

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