MAN 435-CS-7D - MAN-435 Project Management Project...

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MAN-435 Project Management Project Management: Achieving Competitive Advantage, by Jeffrey K. Pinto, (Upper Saddle River, New Jersey: Pearson Prentice-Hall, 2007). ISBN-13: 978-0-558-39543-8 Case Study 7D: Early Termination Review as needed the information on the Boeing sonic cruiser project termination on page 447. Then answer the questions that follow. The second edition of the required text does not possess the early termination of the Boeing sonic cruiser project. Therefore I researched the information online, the best article was the Seattle pi business, “ Sonic Cruiser Shelved” December 19 th 2002, by James Wallace, Seattle post-intelligencer aerospace reporter. 1. Relate the termination of this project to the six factors and their subcategories in Table 14.1 on Page 455. Review Static Factors Political forces Sponsorship Project less consistent with organizational goals Less top management commitment to project Economics Lower projected ROI, market share, or profit Environment Less able to protect results User Market need obviated Market factors changed Reduced market receptiveness Reduced likelihood of successful commercialization Less chance of extended or continuing success
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Task-Team factors Lowered team innovativeness Loss of team or project manager enthusiasm After reviewing the Boeing.com site’s press releases as well as a very informative article written by Seattle pi business. I can conclusively state, the Boeing Sonic Cruiser’s project was terminated as the company states, due to the terrorist attacks of 9-11-2001. Initially it sounded like a cop-out, a way to blame an event to gain sympathy from the masses. However, the Sonic cruiser was the first new product Boeing had designed since 1995. It was revolutionary, setting the world a buzz over the speed combined with capacity soon to be available. The sonic cruiser was originally designed to meet the demands of the time, seeking speed and comfort combined with capacity was revolutionary. However, with the events of 9-11, the committed budget with the changing market only left
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MAN 435-CS-7D - MAN-435 Project Management Project...

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