FIN 468 Marketing Bank Services

FIN 468 Marketing Bank Services - Effectively JamesB.Bexley...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Selling The Bank’s Products Selling The Bank’s Products Effectively Effectively James B. Bexley
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Introspection? Introspection? Why do the other banks outperform us? Why can’t our bank beat the competition? + 2
Background image of page 2
Recognize The Real Problem Recognize The Real Problem Banking has changed rapidly--more in the  past 5 years than the previous 50. Bankers don’t like to sell! Bankers must learn to sell more effectively  or they will be consumed by the  competition. + 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Sales Meetings Create A  Sales Meetings Create A  Selling Environment Selling Environment Weekly meeting at established time. Practice selling skills. Have outsiders share selling success. TV General Manager Auto Sales Manager Cellular Phone Sales Person + 4
Background image of page 4
Sell The Bank Before You Sell  Sell The Bank Before You Sell  The Product The Product You can sell the customer more. Keep them sold longer. + 5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Examples Of Selling Firm  Examples Of Selling Firm  Before Selling A Product Before Selling A Product Ford Motor Co.--”Quality is job one!” NBC, Memphis--”OCC calls it a quality  bank.” UAB, Memphis--”We bring the bank to  you.” + 6
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 20

FIN 468 Marketing Bank Services - Effectively JamesB.Bexley...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online