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Unformatted text preview: 3. State Desired Action C. Courteous Claim (motivate Action) 1. Desired action may be part of close 2. Date needed 3. Appreciation / Understanding IV. Reply to Simple Claim (favorable) A. Grant the Request B. Explanation 1. What Happened (avoid a lot of negatives) 2. What You’ve Done to Correct 3. Apology – Shows the negative 4. Resale 5. What to do with Damaged Goods 6. Action Involving the Negative C. Positive, Friendly Close 1. Appreciation for Business 2. Sales (a new item) 3. Positive Action V. Other Routine Correspondence A. Organization 1. Main Idea 2. Explanation: all necessary facts 3. Positive, Friendly Close B. Types 1. Credit 2. Order 3. Announcements: (a) Sales events (b) Procedures (c) Policies (d) Special Activities (e) Honors (f) Thank You Letters 4. Transmittals...
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- Spring '08
- A. Main idea