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Unformatted text preview: 3. State Desired Action C. Courteous Claim (motivate Action) 1. Desired action may be part of close 2. Date needed 3. Appreciation / Understanding IV. Reply to Simple Claim (favorable) A. Grant the Request B. Explanation 1. What Happened (avoid a lot of negatives) 2. What You’ve Done to Correct 3. Apology – Shows the negative 4. Resale 5. What to do with Damaged Goods 6. Action Involving the Negative C. Positive, Friendly Close 1. Appreciation for Business 2. Sales (a new item) 3. Positive Action V. Other Routine Correspondence A. Organization 1. Main Idea 2. Explanation: all necessary facts 3. Positive, Friendly Close B. Types 1. Credit 2. Order 3. Announcements: (a) Sales events (b) Procedures (c) Policies (d) Special Activities (e) Honors (f) Thank You Letters 4. Transmittals...
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This note was uploaded on 09/30/2010 for the course GBA 389 taught by Professor Joyce during the Spring '08 term at Sam Houston State University.
- Spring '08