Midterm Questions

Midterm Questions - 1. A winning strategy is one that:...

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1. A winning strategy is one that: -Fits the company’s internal and external situation, builds sustainable competitive advantage and improves company performance. (page 8-10) 2. Which one of the following is not a characteristic of an effectively-worded strategic vision statement? - Consensus-driven (commits the company to a "mainstream" directional path that most all stakeholders will enthusiastically support) (page 16) 3. A differentiation-based competitive advantage: -Often hinges on incorporating features that (1) raise the performance of the product or (2) lower the buyer's overall costs of using the company's product or (3) enhance buyer satisfaction in intangible or non-economic ways. (page 40) 4. Whether buyer bargaining power poses a strong or weak source of competitive pressure on industry members depends in part on? - Whether buyer demand is strong or declining. (page 64) 5. Which of the following best describes the market opportunities that tend to be most relevant to a particular company? -Those market opportunities that match up well with the firm's financial resources
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This note was uploaded on 10/01/2010 for the course BUSN 499 taught by Professor Tower during the Spring '08 term at Ferris State.

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Midterm Questions - 1. A winning strategy is one that:...

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