Notes Chapters 1-3 - Chapter One Impacts on the...

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Chapter One Impacts on the industry: -increase of female business travelers. -accompanying spouses, friends, etc. -larger age expanse. -justification requirements. -the economy. -the profession meeting planners. Meeting industry professional certification: Certified Exhibition Manager (CEM) Certified Association Executive (CAE) Certified Hospitality Sales Professional (CHSP) through AHLEI Certified Hotel Administrator (CHA) through AHLEI Certified Incentive Travel Executive (CITE) Certified Manager of Exhibits (CME) Certified Meeting Professional (CMP) through CIC Certified Special Events Professional (CSEP) Certified Meeting Manager (CMM) Destination Management Certified Professional (DMCP) Certified Hospitality Marketing Executive (CHME) Certified Destination Management Executive (CDME) Certified Government Meeting Professional (CGMP) Types of Meetings: -convention -conference -congress -exhibitions -forum -symposium -lecture -trade shows -seminar -workshop -clinic -retreat -institute -panel Who holds meetings? -Corporations (within the corporation) -education, incentive -Associations -trade: composed of successful business persons (held in conjunction w/ exhibits) -professional and scientific (AMA/ABA) -technical societies (SMPTE/ PPE) -Non-profit organizations (fundraisers) -Labor unions -local, state, regional national, international -SMERF groups 1. Very price sensitive 2. Book in off season 3. Have non professional planners
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Types of Groups Customers: -full time meeting planners -single event or part time planners -committees -third-party planners. Types of meeting facilities: -Hotels: -resort- annuals and incentives -downtown-access to additional business opportunities -suburban- easy access for car travel -airport- central convenient location -one or two day meetings -large motels -motor hotels -All- Suite Hotels: -target business travelers and relocation market -now ideal for small meetings market -Conference Center: -designed to separate meeting areas for maximum privacy, study.
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