ENPC MBA Lecture Slides 2010 Day 6

ENPC MBA Lecture Slides 2010 Day 6 - ENPC School of...

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ENPC School of International Management Maroc 12 MBA Logistics and Supply Chain Management Saturday 10 April 2010 Professor David Grant d.grant@hull.ac.uk / +44 1482 347542
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2 Agenda - Day 6 Postponement and Speculation / Lean versus Agile ‘Leagility’ Supply Chain Risk Reverse Logistics and Sustainable Logistics and SCM In-class Case Exercise and Presentations: Ceramica
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3 Principles of postponement and speculation Postponement: Delay committing products to particular market segments or customers as long as possible, preferably until firm orders have been received. Speculation: Commit products at an early stage to particular market segments or customers in the hope gaining additional sales. Louis Bucklin (1965), ‘Postponement, Speculation and the Structure of Distribution Channels,’ Journal of Marketing Research.
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4 Two types of postponement 1. FORM POSTPONEMENT: or ‘Manufacturing Postponement’ Manufacture products in generic form – defer final customisation. Make-to-order rather than make-for-stock Delay the ‘explosion’ in product variety / SKUs E.g. Whirlpool, Benetton
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5 Relationship between postponement and customer ordering Low opportunity for advance ordering High opportunity for advance ordering Little opportunity for postponement     newspapers       chicken Large opportunity for postponement        clothing       computers         cars         sofas
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6 Types of postponement 2. PLACE POSTPONEMENT: (geographical form) or ‘Logistical Postponement’ Hold inventory centrally –delay dispersal to regional stockholding points Avoid speculative risk of distributing too much inventory to regional markets
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7 Postponement/speculation strategic matrix Speculation Decentralised inventory Postponement Centralised Inventory + direct distribution Speculation Make to inventory Full speculation strategy Logistics postponement strategy Postponement Make to order Manufacturing postponement strategy Full postponement strategy LOGISTICS MANUFAC- TURING
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8 Postponement/speculation cost matrix Speculation Postponement Speculation Low production cost High inventory cost Low delivery costs High custom. service Low production cost Low inventory cost High delivery costs Low custom. service Postponement High production cost High inventory cost Low delivery costs High custom. service High production cost Low inventory cost High delivery costs Low custom. service LOGISTICS MANUFAC- TURING
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9 1. Specify what creates value from the customers’ perspective. 2. Identify the steps necessary to add value at each stage in the production and distribution process (ie. the ‘value stream’) 3. Make products flow smoothly along the value stream 4. Only make what is demanded by the customer.
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This note was uploaded on 10/01/2010 for the course ENTERPRENE mba122010 taught by Professor Ang during the Spring '10 term at Télécom Paris.

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ENPC MBA Lecture Slides 2010 Day 6 - ENPC School of...

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