Case Cheezy Wheezy - SCM SERVICE CASE CHEEZY WHEEZY Starting as a small retail store in New Glarus Wisconsin the Cheezy Wheezy company slowly grew

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SCM SERVICE CASE: “CHEEZY WHEEZY” Starting as a small retail store in New Glarus, Wisconsin, the Cheezy Wheezy company slowly grew into a chain of nine retail shops located in both southern Wisconsin and northern Illinois. In recent years nearly all of its competitors had begun issuing specialty catalogues, widely distributed in late October, advertising gift packages of cheese, jam, jellies, and other fancy food items for the Christmas holiday season. Henry Wilson, son of the firm's founder, had convinced his father that Cheezy Wheezy should also issue a catalogue. It was then March, and Henry Wilson had called his third staff meeting in as many weeks to discuss the catalogue project. Present were Henry; Susan Moore, the sales manager; Jeff Bell, the inventory manager; and Robert Walker, the traffic manager. Also present was Robert Caldwell, from a Milwaukee-based ad agency that was handling many aspects of the catalogue project. Moore and Caldwell had just finished describing the catalogue's tentative design and the allocation of catalogue pages to various product lines. Moore further went on: “Our biggest problem is how to handle the transportation and shipping costs. We've studied all of our competitor's catalogues. Some absorb the costs into the product's price; some charge by weight of the order; some charge by money value of order; and some ship COD [collect on delivery].” “How important are shipping costs, Susan?” asked Bell.
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This note was uploaded on 10/01/2010 for the course BAFT mba12ehtp taught by Professor Angwi during the Spring '10 term at Télécom Paris.

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Case Cheezy Wheezy - SCM SERVICE CASE CHEEZY WHEEZY Starting as a small retail store in New Glarus Wisconsin the Cheezy Wheezy company slowly grew

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