Reconstruction of an existing business model the

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Unformatted text preview: gn Low Reconstruction of an existing business model *The focus of the entrepreneurial event can be the entire firm or, in the case of multi-business firms, one or more of its businesses The Business Model as a Vehicle for Corporate Entrepreneurship A F ir m’s Business M odel: “a concise r epr esentation of how an concise i nter r elated set of decision var iables i n the ar eas of ventur e str ategy, a r chitectur e, and economics w ill be addr essed to cr eate sustainable a ddr competitive advantage in defined mar k ets” m ar E EBusiness Model as a Vehicle for Corporate The Entrepreneurship A b usiness model should addr ess six basic business questions: q uestions: 1.) 2.) 3.) 3.) H ow does the fir m cr eate value F or w hom does the fir m cr eate value What is our sour ce of inter nal advantage or cor e competency or 4.) H ow does the fir m exter nally differ entiate 4.) itself in the mar k etplace i tself 5.) What is the fir m’s model for mak ing money 6.) What is the management’s gr ow th 6.) ambition and over w hat time per iod a mbition The Business Model as a Vehicle for Corporate Entrepreneurship D ecisions in these six ar eas can be made at thr ee...
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