Persuasion - TheMotorthatMovestheWorld Persuasion:...

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Persuasion: The Motor that Moves the World
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Three choices to get your way  Command Negotiate Persuade
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What is persuasion? It is a function that plays a dominant  role in everyone’s lives every day. It is the ability to get others to do what  you want them to do.  It is a key to success in every day life. It is gaining the acceptance, approval,  support or encouragement of our ideas  from others.
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Why is persuasion important? For external marketing Persuading the masses to buy something Internal marketing Convincing management to support a plan  or project Convincing co-workers to support a plan or  project
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Two key guidelines Know that your ideas must be sold  Understand that some ideas are more  likely to be successful than others, and  that you can probably pick the winners  in advance.
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Persuasion is about selling Nothing happens until something is  sold.  Nothing happens until someone buys  into your idea (besides you).
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The persuasive process Pick a business or personal subject that  is important to you Pick something that can be acted upon  in a timely manner Write down the title of the person whom  you want to persuade This is an interactive workshop, so . . .
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Principles of communication The sender is 
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This note was uploaded on 10/02/2010 for the course ENTR ENTR 3312 taught by Professor A.lish during the Spring '10 term at University of Houston-Victoria.

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Persuasion - TheMotorthatMovestheWorld Persuasion:...

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