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Unformatted text preview: the hotels in the region as you can see they are several in the region. Now some of the alternatives or possible solutions. Park Royal can do nothing….in which case there market share will stay the same or could decrease. Another option would be to intensify the hotels focus on corporate travelers and conferences. This could be accomplished by offering such guests perks like loyalty programs and a better business atmosphere. The next option would be to focus of Malaysian tour groups, if we are able to tap into this segment we could drastically increase our market share because 83% of rooms in the region are occupied by Malaysians. Finally management could adapt a strategy that targets both segments. Bill is now going to talk to you about the pros and cons of each and what we think is the best option and how to implement it bill....
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This note was uploaded on 04/03/2008 for the course MKTG 3350 taught by Professor Engel,stev during the Spring '08 term at Colorado.
- Spring '08