The Motion Picture Industry
The motion picture or film industry is a 14 billion-dollar business.
alone produce over 450 feature films exhibited at 25,000 theater screens (including multi-
screen or multiplex theaters) in the U.S. and Canada.
Revenues, however, no longer come
primarily from traditional local theaters, known as theatrical releases.
videos sold to the mass market, rental videos sold to video stores, broadcast television, cable
television, merchandising rights, publication rights and, primarily, international receipts, now
usually provide more revenue.
The feature film
, for example, generated twice
as many international box office receipts ($ 235 million) as domestic receipts ($ 117
New films continue to break the record for top box office gross.
In 1982, the motion
held the record with $ 228 million in domestic sales.
1993, the motion picture
broke that record.
In only 23 weeks,
box office gross was $ 330 million, domestically, and $ 525 million, internationally.
feature films, box office receipts were only a small part of the generated revenue.
also provided substantial revenues from licensing ancillary products including toys, video
games, clothing and other merchandise including subsequent films on how the original film
Figure 2, for examle, illustrates some of the wide-variety of merchandise
generated by the film
Teenage Mutant Ninja Turtles
For additional information on the industry, see Lazarus III, Paul N.,
The Film Producer
, (New York:
Martin Press, 1992) and Robertson, Patrick,
The Guinness Book of Movie Facts and Feats
, (New York:
Publishers, 1993), p. 31.