Unformatted text preview: BKC ) and McDonald's ( MCD ), In-N-Out relies mainly on its carefully located stores, billboards, bumper stickers, T-shirts, and its own rabid fans to broadcast its message. In this excerpt from her new book, In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules BusinessWeek writer Stacy Perman shows how the chain's marketing strategy works. o Analyze the influence that legal issues, ethics, and corporate social responsibility have had on management planning at your chosen company. Provide at least one example for each. E. coli Lawsuit Filed Against In-N-Out Burger Quality, freshness, and service- founder’s morals are still used today o Analyze at least three factors that influence the company's strategic, tactical, operational, and contingency planning....
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This note was uploaded on 10/05/2010 for the course MGT 300 taught by Professor Davis during the Spring '08 term at Acadia.
- Spring '08