Management Planning

Management Planning - BKC and McDonald's MCD In-N-Out...

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Prepare a 1,050- to 1,400-word paper in which you address the following for your selected organization: In-N-Out Burger o Evaluate the planning function of management: Safety, freshness, effectiveness during  rush hours, levels (fryer, cashier, drive thru), quality, customer satisfaction. 2. How do you build a word-of-mouth following for your product or service— and then refrain from screwing it up if you're lucky enough for the concept to gain traction? That's one challenge most companies would love to wrestle with, but few do. California's fast-food chain In-N-Out Burger is an exception, with a famously devoted customer base that inspires envy throughout the industry—and brand recognition well beyond its geographic reach. But instead of pouring hundreds of millions of dollars into ad campaigns like rivals Burger King (
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Unformatted text preview: BKC ) and McDonald's ( MCD ), In-N-Out relies mainly on its carefully located stores, billboards, bumper stickers, T-shirts, and its own rabid fans to broadcast its message. In this excerpt from her new book, In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules BusinessWeek writer Stacy Perman shows how the chain's marketing strategy works. o Analyze the influence that legal issues, ethics, and corporate social responsibility have had on management planning at your chosen company. Provide at least one example for each. E. coli Lawsuit Filed Against In-N-Out Burger Quality, freshness, and service- founder’s morals are still used today o Analyze at least three factors that influence the company's strategic, tactical, operational, and contingency planning....
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This note was uploaded on 10/05/2010 for the course MGT 300 taught by Professor Davis during the Spring '08 term at Acadia.

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