Advertising - Advertising Mass Communication Process Thesis...

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Advertising Mass Communication Process Thesis Paper Advertising (Chapter 11) Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertising’s effect across the globe. In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical
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Advertising - Advertising Mass Communication Process Thesis...

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