The Media-Nov 6 - media and the government The power of the...

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Chapter 9 The Mass Media
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The Power of the Media The media not only provide an arena for politics; they are themselves players in that arena
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The Media The content and character of news and public affairs programming can have the most far-reaching political consequences. Media disclosures can greatly enhance or fatally damage the careers of public officials. Broadcast media, print media, and the Internet have distinctive institutional characteristics that help to shape the character of their coverage of political events.
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The Power of the Media Where Americans Get Their News
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Where Americans Learn About Candidates and Campaigns
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The Internet Internet Access by Selected Characteristics: 2003
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- agenda setting : determining which issues become a part of the public debate - priming : determining influence over who will receive public attention - framing : deciding how political events are interpreted by the American people This has sometimes led to an adversarial relationship between the
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Unformatted text preview: media and the government. The power of the media Sources of Media Power Newsmaking Deciding what is news and who is newsworthy is the most important source of media power. Agenda Setting Deciding what will be decided, defining the problems and issues to be addressed by decision makers Interpreting The power to set the context, to frame the issue, to interpret the facts, and potentially to provide legitimacy for people, issues, or groups are powerful and controversial functions of the media Socializing The media is an agent of socialization, teaching us political facts and opinions that help form our political belief-structures and our political culture Sources of Media Power Media and Political Opinion Officials want to control information about themselves and their policies, including the way such information is framed and presented by the media...
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