chap06 - Systematic Observation Focus on specific behaviors...

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    Observing Behavior
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    Observational Methods Quantitative approaches Numerical analyses Percentages, averages Qualitative approaches Verbal summaries Descriptions, themes Often use both in the same study
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    Naturalistic Observation May be termed ‘field observation’ Focus on multiple behaviors in a  particular setting Focus on qualitative description and  interpretation
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    Issues Participant versus nonparticipant Concealed versus nonconcealed Researchers must decide on their role  and how it will affect the data collection
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    Interpretation Use observations to draw general  conclusions Negative case analysis Examine the reasons why an observation  is inconsistent with general conclusions
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Unformatted text preview: Systematic Observation Focus on specific behaviors in a narrow context Quantitative Coding system developed to measure behaviors Coding System Example: student behaviors in the library Reliability issues Equipment issues Sampling behaviors to observe Case Study In-depth analysis of a single case Case is interesting because it is unusual Qualitative interpretation of the case Archival Research Existing data sources such as: Statistical records Daily temps, sports records, crime data Survey archives Written and mass communications Newspapers, Internet bulletin boards...
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This note was uploaded on 10/08/2010 for the course PSY 3001w taught by Professor Stellmack during the Fall '10 term at Minnesota.

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chap06 - Systematic Observation Focus on specific behaviors...

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