chap07 - SurveyResearch SurveyResearch...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
    Survey Research  
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Survey Research Employs questionnaires and interviews  to ask people to provide information  about themselves - their attitudes,  beliefs,  demographics, etc. ..
Background image of page 2
    Response Set  A pattern of individual response to  questions on a self-report measure that  is not related to the content of the  question.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Sampling The process of choosing members of a  population to be included in the sample Research uses data from a sample to  make inferences about a population
Background image of page 4
    Population The defined group of individuals from  which a sample is drawn Sample should closely reflect the  population – otherwise there is sampling  bias
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Probability Sampling You can specify the probability that any  member of the population will be included in  the sample Best way to make inferences about a  population
Background image of page 6
    Simple Random Sample All individuals in population have an  equal probability of being sampled
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 18

chap07 - SurveyResearch SurveyResearch...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online