Lesson_06_Assignment

Lesson_06_Assignment - (1) Within a global product...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
(1) Within a global product structure, the product divisions take responsibility for global operations in their specific product area. This type of structure works best when dealing with products that are technologically similar and can be standardized for worldwide marketing. Coordinators within each region must find ways to share facilities and improve production and delivery across all of their regional product lines. This type of structure has its problems as well. The product divisions often do not work well together and end up competing instead of cooperating. A global product structure is a good choice when competitive advantages can be had through global integration. A global geographic structure divides the world into geographic regions. Each geographic division has full control of functional activities within its geographical area and reports to the CEO. Companies with mature product lines and stable technologies are well suited to this type of structure. This type of structure also provides improved local and regional responsiveness and thus would be beneficial in combating competitive threats. Service organizations, for example, would benefit from the improved responsiveness and customer relationships associated with this type of structure. The autonomy of each regional division that results from a global geographic structure is a problem associated with this type of structure. Maintaining collaboration amongst divisions is essential to assuring that divisions strive to achieve organizational goals and not only divisional goals. When there are advantages to a multi-domestic strategy, a global geographic structure is a good choice. (2) A strategic alliance can be a fast and inexpensive way for an organization to become involved in international sales and operations. A joint venture can allow a company to take advantage of a partner’s knowledge of local markets and technology, help achieve
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Lesson_06_Assignment - (1) Within a global product...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online