Lesson_06_Online_Discussion_Questions - (1 There are a few...

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(1) There are a few important factors that support TopDog’s move into the international market: There is a growing market for CRM software overseas and CRM software has global appeal. If TopDog doesn’t act now, they may lose crucial market share in the US as FastData expands, in addition to losing out on the international market. FastData has not yet established itself within the global market. If TopDog enters the international market now, they will have a much better chance of competing against FastData. Arguments against going internationally include: TopDog’s company resources are already stretched to the limit. Rapid and costly expansion could be disastrous for TopDog. None of the members of management have any international experience. They would need to hire someone with global exposure – a process that would involve both time and money. The complexities of language and cultural differences and legal and government are other issues to consider. CRM software often requires a high level of customization and support that would be difficult, if
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This note was uploaded on 10/08/2010 for the course MGMT 331 taught by Professor Fries during the Summer '08 term at Penn State.

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Lesson_06_Online_Discussion_Questions - (1 There are a few...

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