Schilling-01

Schilling-01 - MelissaSchilling INTRODUCTION industries...

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Strategic Management of  Technological Innovation  –  Melissa Schilling INTRODUCTION
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2 Importance of Technological Innovation Technological innovation now the single most  important driver of competitive success in many  industries Many firms earn over one-third of sales on products  developed within last five years Globalization has increased competitive pressure Product innovations help firms protect margins by  offering new, differentiated features. Sony produces more than 75 models of its Walkman that differ  in size, color, music format and other features Process innovations help make manufacturing more  efficient.
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3 Importance of Technological Innovation Advances in information technology have enabled  faster innovation CAD/CAM systems enable rapid design and shorter  production runs Importance of innovation and advances in  information technology have lead to:  Shorter product lifecycles (more rapid product  obsolescence) More rapid new product introductions Greater market segmentation
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4 Why Innovation Is Becoming  More Important Technology is changing fast, new products come from new  competitors Fast changing environment, product lifetimes shorter, need to  replace products sooner
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Schilling-01 - MelissaSchilling INTRODUCTION industries...

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