Schilling-02

Schilling-02 - MelissaSchilling Chapter2...

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Chapter 2   SOURCES OF INNOVATION Strategic Management of  Technological Innovation   Melissa Schilling
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 Sources of Innovation 2 The Camera Pill: A capsule that is swallowed by  patient that broadcasts images of the small  intestine  Iddan was a missile engineer – no medical background Project initiated by Dr. Scapa, a gastroenterologist Iddan applied guided missile concept to problem of  viewing the small intestine Developing the Camera Pill Many hurdles to overcome: size, image quality, battery life Formed partnership with Gavriel Meron (CEO of Applitec)  for capital to commercialize Formed partnership with team of scientists lead by Dr. C.  Paul Swain to combine complementary knowledge Resulted in highly successful, revolutionary product.  Getting an Inside Look:  Given Imaging’s Camera Pill
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 Sources of Innovation 3 Discussion Questions:  1. What factors do you think enabled Iddan, an engineer  with no medical background, to pioneer the  development of wireless endoscopy?  2. To what degree would you characterize Given’s  development of the camera pill as “science-push”  versus “demand-pull”? 3.What were the advantages and disadvantages of Iddan and Meron collaborating with Dr. Swain’s team?   Getting an Inside Look:  Given Imaging’s Camera Pill
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 Sources of Innovation 4 Overview Innovation can arise from many different sources and the  linkages between them.
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 Sources of Innovation 5 Creativity Creativity:  The ability to produce work that is  useful  and  novel . Individual creativity is a function of: Intellectual abilities (e.g., ability to articulate ideas) Knowledge (e.g., understand field, but not wed to  paradigms) Style of thinking (e.g., choose to think in novel ways) Personality (e.g., confidence in own capabilities) Motivation (e.g., rely on intrinsic motivation) Environment (e.g., support and rewards for creative ideas) Risk taker (e.g., willingness to take reasonable risks) Persistence (e.g., tolerate ambiguity and willingness to  overcome obstacles)
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 Sources of Innovation 6 Creativity Organizational Creativity is a function of: Creativity of individuals within the organization Social processes and contextual factors that shape how those  individuals interact and behave Methods of encouraging/tapping organizational creativity: Idea collection systems (e.g., suggestion box) – In 1895 John Patterson, founder of National Cash Register (NCR),  created the first sanctioned suggestion box program Originators of adopted ideas were awarded $1 – a revolutionary  concept
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Schilling-02 - MelissaSchilling Chapter2...

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