Unformatted text preview: S chwartz C enter R ounds The Oncologist 2006;11:217–226 www.TheOncologist.com Direct-to-Consumer Advertising in Oncology Gregory A. Abel, Richard T. Penson, Steven Joffe, Lidia Schapira, Bruce A. Chabner, Thomas J. Lynch, Jr. Department of Medicine, Division of Hematology-Oncology, Massachusetts General Hospital, Boston, Massa- chusetts, USA; Department of Pediatric Oncology, Dana-Farber Cancer Institute, Boston, Massachusetts, USA Key Words. Cancer • Support • Psychosocial • Personal • Communication • Connection Correspondence: Richard T. Penson, M.R.C.P., M.D., Department of Medicine, Division of Hematology-Oncology, Massachusetts Gen- eral Hospital, 55 Fruit Street, Yawkey 9066, Boston, Massachusetts, 02114-2617, USA. Telephone: 617-726-5867; Fax: 617-724-6898; e-mail: [email protected] Received December 30, 2005; accepted for publication December 30, 2005. ©AlphaMed Press 1083- 7159/2006/$20.00/0 Abstract Shortly before his death in 1995, Kenneth B. Schwartz, a cancer...
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