2_If Direct-to-Consumer Advertisements Come to Europe - Metzl

10 the 9 year us experiment with dtc advertising

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Unformatted text preview: rs, people in same-sex relationships, and other groups.10 The 9-year US experiment with DTC advertising ultimately imparts an important lesson about clinical interactions, whether or not these advertisements are exported, regulated, or banned. DTC advertisements expose ways that doctors and patients might understand, and explicitly discuss, how market forces, cultural ideologies, and often unspoken expectations affect beliefs about prescription drugs. By recognising these forces, doctors and patients can begin to take control of issues that seem to be imposed by the drug industry, but in fact are dependent on values, judgments, and assumptions made by both participants in the examination room. Conflict of interest statement I declare that I have no conflict of interest. 705...
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This note was uploaded on 10/10/2010 for the course ENG 000121 taught by Professor Mcgrand during the Spring '10 term at Cornell University (Engineering School).

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