2_If Direct-to-Consumer Advertisements Come to Europe - Metzl

Do patients think that medications might help them

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Unformatted text preview: rence and countertransference of pharmacology. Do patients think that medications might help them become better parents, students, or athletes? Why, or why not? What is the source of these beliefs? How do the answers to these questions intersect with a particular clinician’s own expectations with respect to the potential benefits of treatment? Clinicians might also learn to become more attentive to expressions of illness that are different from the stereotypes promoted by drug advertisements. They might be asked to consider, for instance, the clinical relevance of an economy in which, during the second half of the 20th century, antidepressant advertisements promoted stereotypes of white women whereas at the same time largely excluding representations of patients from ethnic minorities, men in the role of fathe...
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This note was uploaded on 10/10/2010 for the course ENG 000121 taught by Professor Mcgrand during the Spring '10 term at Cornell.

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