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Unformatted text preview: ictate clinical decisions a priori. The result is tension, not only between doctors and drug companies, but between doctors and patients. For instance, a US Food and Drug
www.thelancet.com Vol 369 February 24, 2007 Administration survey of US physicians showed that 47% felt pressure from patients to prescribe advertised drugs, 62% said DTC advertising had caused tension between themselves and their patients, and 92% said they could think of at least one patient who instigated discussion about an advertised drug.8 Such ﬁndings have led to calls to more tightly regulate or abolish DTC advertising.9 More nuanced clinical conversations about prescription drugs are...
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