Factors_influencing_franchisees_performance_in_Nigeria_Chapter1_Part3.docx - Thus given the increasing recognition of franchise business model across

Factors_influencing_franchisees_performance_in_Nigeria_Chapter1_Part3.docx

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Thus, given the increasing recognition of franchise business model across the world and the fact that there is a rapidly emerging academic interest in the field, concerted efforts at more indepth research in franchising will help not just to broaden and update knowledge in the field (Combs, Michael, & Castrogiovanni, 2004; Doherty, Chen, & Alexander, 2014), but also to establish it as a credible area of entrepreneurship research (Ketchen et al ., 2011). Such a franchising study is especially needed in Africa where not much is understood about the practice of the business model. Furthermore, a recent systematic review of franchising studies around the world by Nijmeijer et al (2014) revealed the acute dearth of research in the field of franchising in Africa. Of the 126 studies that were available and worthy of inclusion in the review, 62% were done in North America, 22% in Europe, 9% in Oceania, 5.5% in Asia and 1.5% in South America. Not a single of the pool of available franchising research was done in Africa. For a continent that is tipped as the next frontier for franchise business (FASA, 2017), the knowledge-base of franchising practice on the continent arguably needs to be established and improved upon. This will help investors exploring the option of the business model to be aware of the contexts and nuisances of the business model in the continent. More so, given the fact that findings in the West may not necessarily be applicable in other nations (Hoskisson, Wright, Filatotchev, & Peng, 2013) as culture plays a critical role in a successful franchise operation (Dant, Perrigot,
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