9_Healy - Shaping the Intimate

9_Healy - Shaping the Intimate - 226 Social Studies of...

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Social Studies of Science 34/2 costing approximately US$ 1000 per day to attend, at which representatives from the major pharmaceutical companies offered lessons on how to set up patient groups. As the brochure for one such meeting put it: Carefully planned patient education campaigns are . .. becoming more widespread as pharmaceutical companies realise the benefits of added value services. At this two-day conference, you will discover how to successfully create targeted patient education campaigns which will estab- lish your expertise in disease areas and increase company profile. At the meeting I could 'experience first hand demonstrations of successful campaigns and new educational techniques, measure the real business benefits of effective patient education, [and] profit from the experience of international disease management and pharmaceutical marketing experts' - amongst other things.4 Containing Negative Publicity: Silencing Critics In addition to accentuating the positive, pharmaceutical companies have
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This note was uploaded on 10/10/2010 for the course ENG 000121 taught by Professor Mcgrand during the Spring '10 term at Cornell.

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