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Selling - Article 2 - THIS ARTICLE REVIEW IS PRESENTED TO...

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THIS ARTICLE REVIEW IS PRESENTED TO MR. ALLEN AS PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE CLASS PRINCIPLES OF SELLING NINNA RICCI - PERFUME VOGUE IRWIN CADENAS NOVEMBER 8, 2009 PAGE 42 WWW.VOGUE.COM SASA DEVIC SEPTEMBER 20, 2010 ARTICLE 2
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Award for the best advertising campaign for 2009 went to famous French fashion label – Ninna Ricci wit her new perfume Ricci Ricci and in the video for it famous model Jessica Stam. Paris, city of love is famous for fashion and perfume industry and Paris is traditional host of the competition “Grand Prix du Lux” , in which framework there are awards for the best advertising campaign of the luxury products. For competition “Grand Prix du Lux” of 2009, which was hosted at Parisian hotel Salon Hoche, Ricci Ricci by Nina Ricci won the first place as the best advertising campaign in perfume category and cosmetic products. Maria “Nina” Ricci and her son Robert founded that luxury fashion label (Ninna Ricci) in Paris in 1932. In next few decades, the brand had enormous and fast growth.
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