Ad analysis - Giannina Morales 106 A 15 Caruso October 2 2008 Ad Analysis Ads are everywhere They are on all types of things it doesnt matter what

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Giannina Morales 106 A 15 Caruso October 2, 2008 Ad Analysis Ads are everywhere. They are on all types of things it doesn’t matter what you do you will see an ad. They are on food that we buy on the bus on billboards. Every day we are just bombarded with advertisements. They are created with the intent of making people covet what they see. Hidden messages, attention grabbing pictures and expressive phrases are just a part of what it takes to make an ad. The ad that I and analyzing is for jewelry, especially engagement rings. It persuades readers into wanting to indulge in luxury. The ad tries to sell a diamond by playing on the idea of what every reader of this magazine wants, which is quality and luxury because even if you can’t afford it, you feel that you want it. This Cartier ad is all about luxury and the finer things in life. It’s about top notch, high end jewelry. It is for the number one luxury jeweler in the world. They say a picture is worth a thousand words but in this case this picture is worth tens of thousands of dollars. Luxury, elegance, money, and quality are just a few things that this picture is selling us. Obviously, everybody wants to have rich and expensive jewelry, but the reality is that the majority of people cannot afford everything they desire. This ad is intended especially for people that are in the works of getting engaged but the ad also sends subliminal messages that their jewelry is the best
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This note was uploaded on 10/11/2010 for the course BIO 110 taught by Professor Kl during the Spring '10 term at Penn College.

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Ad analysis - Giannina Morales 106 A 15 Caruso October 2 2008 Ad Analysis Ads are everywhere They are on all types of things it doesnt matter what

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