2525_exam1_1.docx - Put the following in order Message...

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Put the following in order: Message, Decoding, Encoding, Source, Receiver Source Encoding Message Decoding Receiver ____ persuasion ________= conscious attempt by an individual or group to change the attitudes, beliefs or behaviors of another person or group. Name and explain two models for Communication: 1) Ritual Persuasion Basic Metaphor: Ceremony Participants Roles: Participants Criterion of Success: Shared experience (sense of community) Function: Community across time 2) Transmission Model Basic Metaphor: Transportation Role of Meaning: Sent & Received Criterion of Success: Receiver “gets it” (accuracy of transmission) Function: Influence across space ___ America __ is a large cooperation of media. What does “the media” mean? Interaction between a source, channel/medium, content (stereotype), and audience What does one mean when they say “The Medium is the Message”? We as people change our beliefs more off of the nature of the media than the content of the message being given. Neil Postman felt that Television’s “form excludes the message”. Give an example of this. On the news the longest story might be 2-3 minutes. It is difficult to get all the important information in the story. It doesn’t get deep into the content. What is the difference between pure information, expression, and persuasion? pure information: communicating facts or data. Reception is the goal of information giving, not acceptance pure expression: to speak one’s mind. Our feelings expressed out loud pure persuasion: Our ideas will effect others. Would get upset if someone understands but doesn’t agree Fill in Walter Ong’s Theory of Media Cultures Culture Medium Experience Thinking Style Persuasive Technique Oral Face to face Immediate
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No abstract Memory aids Literature Printing Separate Linear, abstract Supporting claims Electronic TV, radio Sense of Participation Vicarious Participation Images Hypermedia WWW Interactive Nonlinear Reception (across the board) ____ Oral ____________ = story-tell where you had to use songs to help them remember ____ Literature ____________ = advertisement became heavy in this type of media __ Vicarious Participation ___ = we all think that we are in a huge all live together thing. People think we know someone who they know What are the two trends in the Media Industry? 1) Convergence: the technological networking of various media sources through the integration of voice, video and data technologies. Plenty of possibilities on how I can receive media. This changes how we see media. 2) Cross Pollination: the distribution and cross-promotion of content across different media properties of same ownership What was unique about the Kennedy/ Nixon debate? People who watched the debate on the TV felt that Kennedy had won the race because Nixon looked so
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This note was uploaded on 10/11/2010 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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2525_exam1_1.docx - Put the following in order Message...

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