Introduction_to_persuasion

Introduction_to_persuasion - In the ritual model meaning is...

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+ Persuasio n
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+ Communication = Transmission Source Message Receiver encoding decoding
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+ Persuasion Conscious  attempt by an individual or group to change the  attitudes, beliefs or behaviors of another person or group. Interactive, cooperative process Presumes some degree of autonomy on the part of the receiver the co-production of meaning that results when an individual or  group of individuals uses language strategies and/or symbols  to make audiences identify with them.
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Ritual Model of Communication
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Meaning is created and shared. Message Receiver Source When the  source encodes  the message  with symbols  familiar to the  receiver.
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Making meaning
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Ritual Model of Communication
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+ Recap: Two Models of Communication In transmission model meaning is best understood as being conveyed or transmitted from source to receiver.
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Unformatted text preview: In the ritual model meaning is co-produced and shared. Persuasion is better understood based on the RITUAL model. Persuasion cannot occur without IDENITIFICATION. + Strategies of Identification Obvious and direct: Im just like you. http://www.youtube.com/watch?v=aoyJXWfvCIs&fea Creating Antithesis: Us against them. http://www.youtube.com/watch?v=AIn_fFWPaUU&fea Unnoticed, subtle: Subtle use of we. http://www.youtube.com/watch?v=J_A53PAxeR8 + The medium matters + Characteristics of Mediated Persuasion Audience-oriented Causes of successful persuasion are hard to determine Much is left unsaid; use of irony Everywhere, but invisible to us Reflexive and on-going...
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Introduction_to_persuasion - In the ritual model meaning is...

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