Language1

Language1 - The Nature of Language Language the symbolic...

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Unformatted text preview: The Nature of Language Language: the symbolic instrument and vehicle for human action and expression Signs & Semiotics (Ferdinand de Saussure)  Signs : anything that designates something other than itself  The signifier: a sign’s physical form perceived by our senses  The signified: the mental concept or idea to which the sign refers Sazerac Signs & Meaning  Signs are flexible  Signs are arbitrary  Signs are culturally learned Signs & Meaning  Meaning : the relationship, or the connection , between the signifier & the signified.  Meaning exists in people, not in the signs themselves. CASH Signs & Meaning  Denotative meaning : the generally agreed-upon meaning that describes the basic characteristics of the signified.  SNAKE  Connotative meaning : the positive or negative overtones that are connected to a particular word or symbol.  SNAKE * Persuasion is often a struggle over contested meanings of words. Language & Persuasion...
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This note was uploaded on 10/11/2010 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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Language1 - The Nature of Language Language the symbolic...

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