syllabus - MC 2525 Foundations of Media Persuasion FALL...

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MC 2525 Foundations of Media Persuasion FALL 2010; Tuesday & Thursday, 1:40-3:00; 10 Lockett *** This syllabus is subject to change *** Check Moodle for the most current version Dr. Anne Osborne Teaching Assistant: Dana Tumblin 207 Hodges Hall Office: 578-9296 Mobile: 266-3493 (Please do not abuse this number by calling before 8:00am or after 10:00pm.) 222 Hodges Hall Email: [email protected] Email: [email protected] or by appointment Office Hours: Tuesday 11:15 am-1:15pm Required Text Woodward & Denton (2009) Persuasion and Influence in American Life, 6 th Edition Other assigned reading materials will be made available through Moodle. Note: Reading textbooks can be surprisingly difficult. I suggest you pay attention to the outline provided by the Table of Contents and pay particular attention to Learning Outcomes for each chapter as well as key terms found in the margins. In addition to highlighting or underlining while you read, it is often helpful for you to create your own outlines and chapter summaries. Course Objectives This course will introduce you to contemporary process and issues of persuasion with particular attention to advertising and public relations principles. It focuses on theoretical foundations and practical applications of the advertising and public relations disciplines. The objectives of this course are two- fold: (1) to examine the theory, practice, and considerations involved in persuasion that is mediated by mass media, and (2) to provide an opportunity for you to develop critical thinking about those issues. Upon completion of this course, you should: 1. Understand the major components involved in the persuasive process and dominant theories of persuasion that inform advertising and public relations practices. 2. Identify the tools available to advertising and public relations practitioners and understand how these tools are used in campaigns. 3. Demonstrate an understanding of how the basic principles of advertising and public relations are applied at the planning and execution stages. 4. Demonstrate critical skills in appraising the social, cultural, legal, economic and ethical considerations involved in promoting brands, products, and services. Assignments and Grading 1) Three Exams : Dates of these exams have been scheduled tentatively, but quite probably will change depending upon progress in the class. With the exception of documented illness or
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documented family emergencies (in which case you have to call me prior to the scheduled test time), NO MAKE-UP EXAMS WILL BE GIVEN. 2) Moodle discussions : I will routinely post additional reading and/or podcasts to Moodle. I will also post discussion questions based on these and on our in-class discussions. Participation in each discussion thread will be worth 0, 3 or 5 points. In order to get full credit (5 points) you must demonstrate a thorough understanding of the material and offer thoughtful commentary. It
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This note was uploaded on 10/11/2010 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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syllabus - MC 2525 Foundations of Media Persuasion FALL...

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