ASE333T_Communication(1)-2

ASE333T_Communication(1)-2 - American campaign: Nothing...

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Click to edit Master subtitle style One’s eyes are what one is; one’s mouth is what one becomes. -John Galsworthy Foundations of Communication
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Communication Model Environment Message Sender encode Receiver decode Internal noise Internal noise Frame of reference Frame of reference
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Propositions 1. Communication involves both verbal and nonverbal messages. 2. You cannot not communicate. 3. We express both content and relationship messages. 4. Communication is irreversible. 5. Communication is neutral. 6. Communication is learned. 7. Communication happens in physical and psychological contexts. 8. Meanings are in people.
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The Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising into Mexico. It was soon brought to their attention the Spanish translation read “Are you lactating?” Coors put its slogan “Turn it loose” into Spanish, where it was read as “Suffer from diarrhea.” Scandinavian vacuum manufacturer Electrolux used the following in an
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Unformatted text preview: American campaign: Nothing sucks like an Electrolux. Pepsis Come alive with the Pepsi generation translated into Pepsi brings your ancestors back from the grave, in Chinese. Frank Perdues chicken slogan, It takes a strong man to make a tender chicken was translated into Spanish as: It takes an aroused man to make a chicken affectionate. Enhancing the Clarity of Your Messages Process of Improving Communication Competence 2 4 6 8 10 12 2 4 6 8 10 12 Communication Competence Self-Monitoring Rhetorical Sensitivity Low-High If 99.9% were good enough, then: Five planes would crash every day 2 million documents would be lost by the IRS this year 81,000 faulty rolls of 35mm film would be loaded this year 22,000 checks would be deducted from the wrong bank account in the next 60 minutes 1,212 phone call would be misdirected every minute 18,322 pieces of mail would be mishandled in the next hour...
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ASE333T_Communication(1)-2 - American campaign: Nothing...

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