Chapter_16_Ethics_Responsibilities_and_Strategy2(1)

Chapter_16_Ethics_Responsibilities_and_Strategy2(1) -...

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BUS 306-002  Ethics in Decision Making Chapter 16:  Ethics, Responsibilities, and Strategy George Z. Peng
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Learning Objectives This chapter describes why and how corporate social  responsibility is now an integrative component of  strategic management.  The discussion of strategic management also serves  to integrate materials covered in the book. 2
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3 Chapter Outline Introduction to CSR Strategy Approaches to Viewing Social/Ethical and Environmental  Responsibilities Stakeholders and Strategic Issues CSR Strategy and Purpose CSR Strategy and Assessment of the Environment Assessment of Resources and Capabilities Establishment of Objectives CSR Strategy Options and Selection CSR Strategy and Implementation CSR Strategy Evaluation Future Ethics in Canadian Business and Society
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4 16.1 Introduction to CSR Strategy Strategic management : process by which a corporation  establishes its mission and objectives, analyzes the  environment and resource capabilities in order to formulate  strategy, creates the organizational systems and processes  needed to implement the strategy, and devises mechanisms  for evaluating performance. Social / ethical and environmental responsibilities are  increasingly integrated into the strategic management  process. CSR strategy : the portion of a corporation’s comprehensive  corporate strategy addressing major social, ethical,  environmental, and governance issues.
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5 16.2 Approaches to Viewing CSR in SM Financial or shareholder view Focus on shareholders (SM models with this view include  portfolio theory, value-added, competitive rivalry, transaction  cost models) Managerial preferences view Base actions on values and beliefs of managers, corporate  culture, needs of individuals, circumstances, and dynamics of  group Stakeholder view Both narrow view (focus on limited number of stakeholders) 
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Chapter_16_Ethics_Responsibilities_and_Strategy2(1) -...

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