Relationship is the third main factor and it contains five (5) specific factors, viz.; closeness, commitment, trust, communication and relationship satisfaction. The last main factor is attitude and skills and it consists three (3) specific factors namely; motivation & hard work, management & marketing skills and prior experience. By and large, the process that led to the development of the 15-factor preliminary theoretical framework has been explained. The framework developed was subjected to empirical confirmation through data collected from franchisees in Nigeria. The confirmatory process was conducted based on the research issues derived for this study. The next section explains the four research issues. 2.6 The Research Issues Previous sections presented and discussed the preliminary theoretical framework developed for this study. This section explains the key factors in each of the research issues shown in table 2.10 below. In order to confirm the above theoretical framework, four research issues were derived. The research issues were generated from the adapted (redrawn) conceptual framework (figure 2.10). First, it could be recalled that there are three main elements in the redrawn conceptual framework. These are business format, contract design and behavior & interaction. Each of these elements corresponds to and gives rise to one research issue, except the behavior
and interaction element that divides into two research issues. This came about based on feedback from the preliminary investigation which points to the fact that although attitude and skill factors are related to behavior and interaction, they nonetheless constitute a unique set of factors and in order to enhance clarity of ideas and presentation, it would be better to group these factors separately. Thus, the next paragraphs explain the four research issues.
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- Summer '17