At present, there is lack of empirical clarity on the impact of tying agreement on franchiseesperformance. For example, according to a survey in South Korea, while franchisees werefoundto be highly satisfied with the punctuality at which franchisors deliver supplies and rawmaterials to their outlets, the same survey revealed that franchisees are most dissatisfied withthe prices of the items as well as the requirement to have their employees recruited byfranchisors (Roh & Yoon, 2009).Thus, given the limited literature on the contract term of tying agreement and unclearunderstanding of its effects on franchisees satisfaction, this study considers the factor forfurther exploration.By and large, the foregoing discussions have been about the element of contract design as apotential influencer of the performance of franchisees’ business in Nigeria. As contained intheadapted conceptual framework, a synthesis of the meaning, importance and empiricalfindingson each identified term of franchise contract has been given. Based on various reasonsincluding the need to confirm relevance of previous findings in other contexts (Nijmeijer etal,2014), all the contract terms highlighted in the adapted model have been chosen for furtherexploration in this study. These terms are: initial level of payment, ongoing payment,exclusiveterritory and tying arrangement. The next section discusses the next element in the adaptedconceptual framework.
220.127.116.11 Behavior and Interaction FactorsApart from business format and contract design factors discussed in the last two precedingsections, behavior and interaction is the third and last element in the conceptual modeladaptedfor this study. As summarized in tables 2.5 and 2.6 below, this particular element is broadly