Factors_influencing_franchisees_performance_in_Nigeria_Chapter2_Part12.docx - 2.3.2.1.3 Control Control refers to extent of franchisees autonomy in the

Factors_influencing_franchisees_performance_in_Nigeria_Chapter2_Part12.docx

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2.3.2.1.3 Control Control refers to extent of franchisees autonomy in the management of their outlet. Autonomy refers to the capacity of an individual to act independently towards the realization of set objectives such as initiating a new venture and exerting every necessary action to make it successful (Lumpkin & Dess, 2001; Rauch, Wiklund, Lumpkin, & Frese, 2009). Autonomy is often associated with setting ones’ own goals and evolving ones’ own plan of action towards achieving set goals (Rauch & Frese, 2007b), characterized by tendency to avoid or even rebel against environment that constrains independent actions. It is also sometimes seen as the capacity to function effectively in an independent environment (Campo, Parra, & Parellada, 2012). In franchising, it has been found that since most franchisees join the network as a mean of realizing their entrepreneurial ambition (Frazer et al ., 2007), mounting too much constraints on the operations of their outlets has the potential to invoke a sense of disappointment in them (Cochet, Dormann, & Ehrmann, 2008) and consequently, the risks of undesirable behaviours. For example, in a study examining the challenge of autonomy and dependence in franchised channels, Dant & Gundlach (1999) conclude that franchisees that are granted autonomy are more motivated to perform than others who are given none. Similarly, Cochet et al . (2008)’s study on capitalizing on franchisees’ autonomy, involving a sample of 208 German franchisees concludes that granting franchisees autonomy can enhance chain-wide adaptation and improve franchisees’ overall satisfaction. In the same vein, Davies et al (2011)’s study which culminated into the development of model of trust and compliance in franchising found that a
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major cause of conflict and franchisees’ dissatisfaction is lack of autonomy. Franchisees
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  • Summer '17
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  • Frazer, Michael & Combs, Cochet

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