Brief - De Beers'

Brief - De Beers' - Global marketing efforts Global...

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Chirag Shah Case: DeBeers CENTRAL ISSUE: In what ways may I ensure total revenue increase of 15% in De Beers' over next 2 years? SIGNIFICANT FACTORS: Financial stabilization Standard Human Behavior guidelines Management strategies including objectives alignment
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Unformatted text preview: Global marketing efforts Global organizational structure Standardize HR & labor Policies RECOMMENDED COURSE OF ACTION: Explore and expand best practices around foreign research & development, technological advancements with global mergers and government partnerships....
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