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Unformatted text preview: the company values. 3.) In your opinion, is Ostertag managing the cross-cultural operation effectively in the process of trying to change the firm’s culture? Explain. Ostertag effectively managed the cross-cultural in certain area. The area in which he was not effective in translating the culture change was when he had to communicate it to the employees. Ostertag only installed a sense of fear of job insecurity. 4.) Did Ostertag appear to have a global mind-set? Why or Why not? Ronald had a global mind-set, because once he took over the company. He immediately wanted to make changes that would make over the company’s multinational image. Creating a mission statement, changing the senior management team, and installing core values are steps in having a global mind set....
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This note was uploaded on 10/12/2010 for the course MAN 3025 taught by Professor Edmon during the Spring '10 term at Florida Memorial.
- Spring '10